Would you refill your old laundry detergent bottle if 0% of new plastic waste was generated?
Kiilto is piloting the refilling of Serto laundry detergent in consumer stores. What does this mean for sustainable packaging and consumer behavior in the future? Could continued usage and refilling multiple times become common practice?On Saturday, April 1, 2023, Kiilto organized a Serto refill pilot at K-Citymarket Jumbo in Vantaa, where the consumer had the opportunity to fill a Serto package using a dispensing device. The pilot wanted to spark a discussion about new approaches to reduce the environmental impact of packaging, and to find out the interest of consumers and the trade in