Catena Media launches online sports betting affiliation in Kentucky
Catena Media, the leading sports betting affiliate, recorded a positive start to player signups in Kentucky in conjunction with the state’s launch of legal online sports betting on September 28. The market opening, which coincided with a busy early-season NFL sports calendar, generated firm player engagement after extensive pre-launch marketing campaigns and targeted offers from Kentucky's licensed operators. Driving the launch were Catena Media's national brands such as LegalSportsReport.com, GamingToday.com, TheLines.com and Lineups.com. The group’s media partnership with The