Bidbrain launches new functionality and business model
Speqta AB's (“Speqta”) SaaS service Bidbrain is now launching more functionality, together with a module-based business model and pricing for its subscription services. With the new model, Bidbrain will also enable the optimization of Google Shopping campaigns for e-retailers, who want to use Google's own services; Smart Shopping and Performance Max, which gives the service a greater market to address. Bidbrain is a SaaS platform for e-retailers, to maximize their sales to a given ROAS (Return On Ad Spend), was launched in the summer of 2021. In addition to optimization, the