Helsinki has become a hotspot for socially and culturally responsible new brands and material innovations – the legacy of its egalitarian design paves the way for young designers and researchers
Helsinki has become a hotspot for new material development companies such as Spinnova, Infinited Fibre and Metsä Spring - but also for socially and culturally responsible new fashion brands. Helsinki Partners, a city marketing, investment and talent attraction company owned by the City of Helsinki, works closely with the designers and new companies to create an active testbed for new solutions and innovations in the fields of fashion and textile in Helsinki. Photo: Chris Vidal Tenomaa ”For most of the new brands working in the field of fashion in Helsinki, the key driver is the