NENT Group and Bundesliga agree historic two-cycle, nine-market deal until 2029
· Long-term agreement covers the Nordic region, Baltic countries and Poland · Viaplay to show more than 300 live Bundesliga matches every season · Bundesliga and Bundesliga 2 feature more than 60 players from nine NENT Group markets
Nordic Entertainment Group (NENT Group), the Nordic region’s leading streaming company, and Bundesliga International, a subsidiary of the DFL Deutsche Fußball Liga, have extended their media rights partnership until 2029 in nine European markets in an historic agreement. Football fans in Sweden, Norway, Denmark, Finland, Iceland, Estonia, Latvia,