S.M. Group launches Denimmune fabrics, treated with Polygiene ViralOff®
The Pakistan-based manufacturer of denim presented the new textile product at Denim Expo recently. The production is already rolling and the order value for Polygiene is estimated at 5 MSEK annually. As consumers we tend not to see them, but S.M. group is one of the “unseen heroes” in the fashion industry, the textile makers who manufacture for the well known consumer brands. S.M. has during the years created many innovative denim ranges like DNA, Denovation and Feather Lite, but this is the first antimicrobial protection range. "It’s the need of the time, we have foreseen