UPM Raflatac at drinktec 2017 - Showing the latest trend-setting label advances for wine, spirits and craft beverages
(UPM Raflatac, Helsinki, 6 September 2017 at 11:00 EET) - UPM Raflatac will be present at drinktec 2017 at the Messe München exhibition site in Munich, Germany on 11-15 September 2017. Experts from the global self-adhesive label stock and shrink sleeve supplier will be showing the latest advances in differentiation for wine, spirits and craft beverages. Brand affinity for craft beverages Consumer spending on craft beverages is linked to a close affinity with the story behind the brand. UPM Raflatac offers an extensive range of graphic canvases for brands to relate their craft roots