The Probi[®] brand strengthens as Probi takes control on April 1, 2023
The Probi[®] brand is the market leader in Sweden in the probiotic dietary supplement category. By taking over distribution in Sweden from the 1[st] of April 2023, Probi will increase its focus on strengthening the brand on the Swedish market. Sales currently take place in pharmacies, both in physical stores and online.With our own distribution, Probi takes control over the brand- and distribution strategy, which will increase focus on developing the brand and process the sales channels. Since 2022 Probi has built a sales and marketing organization responsible for the Swedish market. "