Sweden Reclaims Names of Scenic Locations from IKEA
What does a toilet brush and a beautiful Swedish lake have in common? They both share the same name, but for years Bolmen has been better known as a toilet brush sold by global furniture giant IKEA, INSTEAD of a picturesque lake in southern Sweden. Sweden is campaigning to reclaim its fantastic locations across the country and help UK travellers discover the Originals.From stunning national parks to beautiful buildings, 21 iconic places across Sweden have inspired the names of well-known and loved furniture and household items. However, this has resulted in visitors to the country missing