Aspire Global Increases its Ownership in Jointly Owned iGaming Brand Mr.Play
Aspire Global has increased its ownership in Marketplay Ltd, from 40.0 to 49.9 percent of the shares. Marketplay Ltd owns the iGaming brand mr.play which was launched in 2017 and today is one of the leading brands operating on Aspire Global’s platform.Marketplay Ltd was founded by a group of iGaming veterans together with Aspire Global in 2017 and its brand mr.play became an immediate success around Europe. In September 2019 mr.play added Sports to its casino offering, which further spurred its growth. To date, Aspire Global has invested €2 million in mr.