NENT Group’s Viaplay becomes hayu’s first platform partner in Poland and Baltic countries
· Viaplay becomes first platform partner of the all-reality streaming service hayu in Poland, Estonia, Latvia and Lithuania · hayu features top reality shows across a wide variety of unscripted sub-genres, including celebrity, lifestyle, home and design, dating, cooking, fashion and true crime · Hit global franchises available on Viaplay to include ‘Keeping Up With the Kardashians’, ‘The Real Housewives’ and ‘Below Deck’
Nordic Entertainment Group (NENT Group) and NBCUniversal have agreed a multi-year deal that makes NENT Group’s Viaplay streaming service the first platform partner