Non-profit organisations can act as drivers of sustainability for multinational companies
For successful non-profit impact on business governance, it is essential to advocacy non-profit organisations to engage key business stakeholders, a new study from the University of Eastern Finland shows. These stakeholders, such as employees, investors, politicians and the media, can be influenced by non-profit organisations in various ways. “With a Strategic Confrontation and Collaboration Interaction Model (SCCIM), non-profit organisations can plan their strategy and figure out how to engage these important business partners effectively,” Doctoral Researcher Maike A. Diepeveen of the