Willys to cut prices every month
On Monday, Axfood will launch a major initiative at Willys that will cut prices of name-brand products by a minimum of 5%. This was announced today by Axfood's President and CEO, Anders Strålman, in connection with the release of Axfood's first quarter interim report."These won't be temporary special offers, but a price cut that is entirely in line with Willys goal of offering customers Sweden's 'cheapest bag of groceries,'" said Strålman.Under the new low-price initiative, every month Willys will lower the price by at least 5% for some 20 ordinary items from well-known name-brand