NENT Group secures Nordic rights to World Padel Tour
· Viaplay becomes exclusive Nordic home of World Padel Tour for next four seasons · NENT Group to develop and stream Viaplay Padel Open tournament · NENT Group shows more than 50,000 hours of the world's best live sporting action every year Nordic Entertainment Group (NENT Group), the Nordic region’s leading streaming company, has acquired the exclusive pan-Nordic media rights to the World Padel Tour (WPT) from 2020 to 2023. Padel is the world’s fastest growing sport by participation and NENT Group will show live coverage of all WPT events on its Viaplay streaming service. NENT