Organic – from trend to changed buying behaviour
ICA Gruppen today presented its sustainability report for the third quarter of 2015. The report addresses important issues and initiatives regarding the environment, quality, ethical trade, health and social engagement.Sales of organic products continued to rise during the third quarter. All in all, sales of organic products from ICA Sweden’s central assortment increased by 48% (47%) compared with the corresponding period a year ago. “Today eight out of ten people buy organic products on a regular basis – a development that can also be seen in our sales figures,” comments Per Strömberg,