Sport & Outdoor Industry expert Markus Hefter joins Polygiene
Polygiene announces the appointment of the Sport and Outdoor Industry and ISPO veteran Markus Hefter as Commercial Director for the EMEA region. After over 20 years of leading roles in the live communications & events industry he is now joining the team at Polygiene - his latest role being Exhibition Group Director for ISPO Munich, the world's leading trade fair for the sports business OutDoor by ISPO, the largest annual European trade fair for the outdoor sector. As Commercial Director for EMEA he can take advantage of his extensive network and long experience in the global Sports and