Premiere for the new SAS food and drinks concept - “New Nordic by SAS”
SAS is now launching “New Nordic by SAS” - a food concept whose inspiration comes from our passengers and the Nordic food philosophy where local, seasonal ingredients are key. With the focus on function, quality, taste and design, every SAS passenger will now be offered a selection of taste experiences based on fresh, local ingredients and pure flavors in new pared down packaging designed for life onboard. The concept will launch on 28 May on SAS domestic, Scandinavian and European flights. Innovation has been a driving force for SAS in all 70 years the company has been airborne.