G-Star RAW sees improved results using on-brand UGC in dynamic product ads on social media thanks to Flowbox and Smartly.io
G-Star RAW tested a combination of user generated content (UGC) and image templates in their dynamic product ads (DPA), as opposed to the standard white background product images that they had previously used, and saw greatly improved results. With an increase of 18% in conversion rate, 16% in ROAS, and 14% in CTR, the fashion giant decided to expand beyond the initial testing into further implementation across their campaigns.
Founded in 1989, G-Star RAW (more commonly known as G-Star) is a Dutch, denim-focused, high quality fashion brand. Today,