STAR ALLIANCE PARTNERS WITH PLUG AND PLAY TO ACCESS LATEST INNOVATIONS FROM SILICON VALLEY
Star Alliance has entered into a partnership with Plug and Play, the world's largest start-up accelerator and innovation centre. This is an important step in the Alliance’s Digital Strategy and will allow the Alliance to identify relevant start-ups and accompany them throughout their idea gathering and development processes, as new products and technology for the travel ecosystem are created. Based in Silicon Valley, Plug and Play not only supports existing start-ups financially, but provides guidance and mentorship as well as contacts to companies interested in their ideas.