Klarna acquires HERO to bring best of in-store experience to social shopping for its 90m consumers
London and New York - 9 July 2021 – Klarna, a leading global retail bank, payments and shopping service, today announces the acquisition of HERO, a social shopping platform designed to provide consumers with inspiration, advice and immediately shoppable content produced directly from retailers’ physical stores. Klarna will introduce HERO to its 250,000 retail partners, allowing their in-store teams to become content creators instantly, offering reviews, real-time advice and richer, more engaging and informative content around products to bring the best of in-store shopping to the
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