Tradedoubler with its subsidiary Metapic acquires shares in Onbaz
Tradedoubler with its subsidiary Metapic acquires approximately 30% of the shares in the online video shopping company Onbaz, a Swedish startup technology company. The purchase and partnership agreement signed with Onbaz will give the group access to technologies that complement and extend its current offering and products within the growing market of influencer marketing. Speaking about the acquisition, Matthias Stadelmeyer, CEO of Tradedoubler says, “I am delighted to announce the investment into Onbaz. Live video shopping is a growing phenomenon and already a well-integrated offer