Confidence for Every Body – KappAhl celebrates the woman and the everyday
For over 65 years, KappAhl has been a trusted fashion destination for women of all shapes and ages. This autumn, KappAhl is once again highlighting the theme Confidence for Every Body – a campaign that gives a boost to women and their everyday lives. “We at KappAhl asked ourselves what confidence really is,” says Linda Härngren, copywriter at KappAhl. “It’s juggling everything to keep our lives together, and actually doing it pretty well. It’s feeling comfortable in ourselves and our own bodies. It’s stepping out the door in the morning and feeling equipped for the day ahead. Clothes