How & why you should focus on video content on Instagram
You probably already know how powerful and influential Instagram is in regards to your ecommerce sales, and video content is the future of content marketing on Instagram. With the attention span getting shorter, dynamic videos force the audience to stop scrolling and watch. It keeps the audience engaged longer, and the chances of making an impact increase. Instagram’s popularity has rapidly changed consumers' shopping habits. As a visual sharing platform, it has become a great marketplace for customers to discover and explore new products. The Instagram community counts to 1.16