Scandic launches new communication concept and Nordic advertising campaign
Today, Scandic is launching a new communication concept, “Your friend in town”, along with the company’s first international advertising campaign since 2018. The concept is based on local knowledge and the personal service Scandic delivers at 270 hotels at 130 destinations and aims to create a more emotional brand for Scandic.- The hospitality industry has had a tough time, but the fact that guests have returned so quickly is clear proof that people want to travel, meet and get together. This is why we’re so happy to be increasing our visibility again and launching a joint campaign in all