Add Nutrition AB (Frill Holding subsidiary) has signed a Joint Venture Agreement with Doughlicious Ltd. for the production and distribution of an innovative snack range
Based on initial successful market tests and discussions with retailers (Mathem and select ICA, Coop and Hemköp stores), Frill Holding AB’s subsidiary, Add Nutrition AB has signed a 50:50 Joint Venture Agreement with Doughlicious Limited for the development, sale and distribution of ice-cream filled cookie dough balls.Ice-cream-based snacks are one of the growing segments within the industry. The Mochi trend has now come to Europe and the USA and consumers enjoy the bite size convenience (Mochi is originally a Japanese innovation, where an ice-cream ball is enveloped in a thin dough made