How does color affect us? In conversation with two experts with a keen eye for the right hue.
In popular culture, colors are portrayed to have the power to energize, anger and charm. They have even been used as indicators of personality traits. But what is their real impact on us? We meet Harald Arnkil, lecturer in color studies at Aalto University since 1990 and Irina Hanhisalo, Tikkurila’s color marketing manager, at the heart of Tikkurila, to discuss the importance of colors – and why sometimes a color can feel as real as a punch. Behind the colors In this blog series, we venture into the world of color and meet specialists across the field to discuss sustainable