Unified Commerce Alliance Makes Its Mark in Retail Sector
UCA digital omnichannel teams join National Retail Federation (NRF) eventUnified Commerce Alliance (UCA), a coalition including Microsoft, Episerver, Avensia Storefront, and inRiver, presents its integrated digital retail approach at National Retail Federation event in New York. The UCA takes the concept of omnichannel e-commerce and applies it across the ecosystem to maximize customer experience and drive revenue.The UCA makes it possible to share the same data and business logic from different systems and direct all channels through a single integration.