Bidbrain launches effective campaign tool
Speqta AB's (“Speqta”) SaaS service Bidbrain is now launching a new campaign tool. The new functionality enables e-retailers to easily set different budgets and ROAS targets on different parts of their assortment. A requested feature that will help e-retailers to get more sales at the same ad spend and therefore be more profitable. Bidbrain is a SaaS platform for e-retailers who want to optimize their sales at a given ROAS (Return On Ad Spend). In addition to the optimization, the service is also providing more transparency and better control of the advertising. Now Bidbrain