New CEO of Brothers
RNB Retail and Brands' Brothers business area changes CEO. Lina Söderqvist, current CEO of Brothers, has chosen to leave Brothers and will be replaced by Brothers' current Deputy CEO/Assortment Director Christopher Englinde. Christopher will take office on September 1, 2020. “Lina Söderqvist has in an excellent way led the work of developing an updated customer-focused strategy for Brothers, and at the beginning of 2020 we saw positive effects of that change. During Brother's corporate reorganization, Lina has also done a very good job of leading the work of change, so that Brothers now