Axel Johnson launches fintech startup Humla using SEB’s Banking-as-a-Service platform
SEB is entering into a strategic partnership with Humla, a fintech startup within Axel Johnson set out to drive innovation in the retail industry. Humla will develop its products and offerings on the banking-as-a-service (BaaS) platform developed by SEBx, thereby becoming its first BaaS customer. The partnership follows a period of joint exploration and collaboration between Humla and SEB’s innovation studio SEBx. Humla is on a mission to strengthen the business for the retail of tomorrow by building a new generation of financial services and loyalty products. Using SEBx’s banking-as-a-