Orthex Corporation has sold its snow toy business to Wiitta Oy - Sleds familiar to Finns will continue to be manufactured in Finland
Orthex Corporation, Press release, June 15, 2021 at 10.30 a.m. EEST Wiitta Oy continues Orthex's traditions by producing classic sleds and snow shovels in Finland. Orthex Corporation's net sales have grown strongly in recent years, with growth of 14.2% in 2020. Orthex's key goal in its growth strategy is to become Europe's leading brand in the Storage product category. Orthex focuses on the most important product categories and markets, and has decided to exit local snow toy manufacturing to make room for growth. Snow toys account for a small share of Orthex’s Home & Yard product