Neste and Ponsse presented a challenge to AI — What does Finnish sisu mean in the 2020s?
For the first time in the world, Neste and Ponsse found out in their joint project, with the help of artificial intelligence, what Finnish sisu means today. Sisu is often translated as inner grit or strength and defined as an inner resource that helps people and society overcome even the most challenging situations. In Finland, sisu is often associated with survival and success and can be considered as a defining characteristic of a person or even a nation. The idea to define the elements of sisu in the 2020s arose from the new challenges to entrepreneurship posed by the coronavirus pandemic.