iQ Fuel enters collaboration with Alexander Isak and launches two functional sports drinks
STOCKHOLM, May 10, 2021 08:00 CET The fast-growing, Swedish brand iQ Fuel has begun a collaboration with football star Alexander Isak - and is now launching two functional sports drinks together with the football player. The drinks have been widely listed in the grocery trade and the effort is now being expanded with broad marketing initiatives. First out is a digital campaign in collaboration with JCDecaux, which will market the launch of the new products on 189 outdoor screens around Sweden.Since the launch of its first beverages in 2020, iQ Fuel has shown strong growth. Through high-