BuyBack Friday gives thousands of pieces of furniture a new life
During this year’s Black Friday Week, many Ingka Group countries around the world ran the BuyBack Friday campaign, inviting customers to return their IKEA products they no longer need, and in return get a voucher to spend on something they really need. The campaign ran from 24 November to 3 December to coincide with the traditional Black Friday week, but the return period has been extended well into the new year in many countries to keep the stores from over-crowding.Thousands of customers have taken advantage of returning pieces of unwanted furniture so they can find a new home. In this
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