Viaplay Group completes sale of UK business
Viaplay Group will complete the sale of its UK direct-to-consumer business to SSBL Limited, trading as Premier Sports, on 4 April. The proposed transaction was announced by Viaplay Group on 1 December 2023 and has now received final clearance from the Irish authorities. Dublin-based Premier Sports was the previous owner of the UK business, which comprises a streaming service and two linear TV channels. Current sports customer subscriptions will be automatically transferred to Premier Sports, with the sports content line-up remaining unchanged. **** NOTES TO EDITORS Viaplay Group