Picadeli excels in the Finnish market with rapid growth in food-to-go sales
Picadeli has achieved considerable success in the Finnish market in a short period. Since its launch in May 2023, the salad pioneer’s food-to-go range, which includes wraps, ready-made salads, and sandwiches, has been warmly received by Finnish consumers. Sales have surged from a few hundred units per week to nearly 25,000 wraps, 10,000 sandwiches, and 3,000 ready-made salads per week. Today, Picadeli is the market leader in the wrap category, with the range available at over 1,500 locations across Finland.Picadeli introduced its salad bars to the Finnish market in 2013, quickly becoming a