First innovations hit the market following Paulig’s acquisition of Liven
With the intent of accelerating growth in Tex Mex and snacking, Paulig earlier this year announced the acquisition of Liven, an innovative Spanish-based snacks manufacturer. Now, the first products produced at Liven, under the Paulig-owned Santa Maria brand, are hitting the market.In January 2022 family-owned Liven was welcomed in to the Paulig family. With the acquisition, Paulig seeks to execute on the company’s growth and sustainability ambitions and further broaden its’ portfolio of snacks and Tex Mex. The introduction of two new Santa Maria tortilla chips marks the first innovation