Reissumies campaign wins gold and silver in Vuoden Huiput competition
The Reissumies campaign Oman tiensä kulkijoille (“For those who choose their own path”) won both gold and silver in the design competition Vuoden Huiput. The winners were announced in a gala on 28 April. Reissumies won the golden prize in the Campaigns category and silver in Outdoor advertising.In autumn 2021, the iconic Reissumies bread brand beloved among Finns took a stand to support men’s diversity and tolerance. The campaign was presented widely in bread packages, outdoor advertisements and the media, and it sparked a lot of public discussion. The goal was to broaden the Reissumies