How to Maximise Retention with Effective Email Marketing?
Player engagement directly affects operator revenue. SOFTSWISS, a technology software provider with over 15 years of experience in iGaming, shares expert tips for effective player retention through email marketing.The Player Retention Team, a part of SOFTSWISS Managed Services, focuses on increasing engagement via email marketing to boost player lifetime value and profit growth. The effectiveness of email marketing hinges on key metrics such as open rate, click-through, conversion rate,