With A-Z, Varner Ibrahimovic is creating a true customer centric brand
When Zlatan Ibrahimovic launched his new brand A-Z together with the Varner Group on June 7th, Nepa was chosen as the strategic insights partner in order to deliver brand tracking data, from day one, thereby enabling Varner Ibrahimovic unique insights into how the brand develops on each of the 11 markets that A-Z started in simultaneously.As a company, Varner Ibrahimovic is extremely thorough with how the brand should be developed on a global market. These are Zlatan´s own words about the launch of his new sports brand A-Z: “This brand is for all you fighters. Every single one of you who