ICA Malmborgsgruppen chooses next-generation electronic shelf labels
ICA Malmborgs, a regional grouping consisting of six ICA stores in Malmö and Lund in southern Sweden, focuses on enhanced shopping experience in their stores with next-generation color digital labels.What started off as a small dairy store in Malmö, in southern Sweden, in 1954 has grown into a six-store chain of ICA Malmborgs stores in Malmö and Lund – always with a focus on quality and customer satisfaction. As one of the first retailers in the world, ICA Malmborgs installs next-generation electronic shelf labels (ESL), the four-color label SmartTag Color from Pricer, with new