Viaplay Group acquires Premier Sports and accelerates entry into UK
· Premier Sports operates sports streaming service and TV channels available across the UK · Company holds UK rights to UEFA national team, La Liga, Scottish Cup and Scottish League Cup football, along with rugby, motorsport, ice hockey and more · Acquisition will create synergies with Viaplay streaming service in sports content, distribution and production, while boosting Viaplay’s UK brand awareness · Premier Sports has 222,000 paying subscribers and GBP 26.4 million in 2021 revenues · Viaplay to launch in UK this autumn Viaplay Group has agreed to acquire UK sports