Tobii launches UX Explore cloud platform, making eye-tracking-based mobile UX research more scalable
The latest product from Tobii, UX Explore , empowers user experience (UX) researchers to harness the power of eye tracking and measure user attention using only a smartphone. The new software-based platform uses deep learning eye tracking algorithms and allows studies to be conducted remotely, accessing users in their natural environment. Mobile applications are the dominant method to deliver software, boasting over 255 billion downloads in 2022[1] and millions of new apps being developed every year[2].