Lindex highlights the importance of examining your breasts regularly
With its campaign 'Support your Sisters', Lindex wants to highlight the importance of examining your breasts regularly and how important it is to support the research. Through strong portraits, the fashion company shows a close and honest portrait of women who have survived a cancer diagnosis thanks to research. During October, the fashion company will donate 10 percent of all bra sales to cancer research.
"Our higher purpose - to empower and inspire women everywhere – is key in everything we do at Lindex. Joining forces with the Pink Ribbon campaign and contribute to the cause is