The clash continues for streaming market share – but with consumers considering canceling subscriptions and potential price increases threatening churn rates, the key players must prove their value
Simon-Kucher’s recent Global Streaming Study reveals that consumers perceive only minor differences across offerings from dominant players such as Netflix and Amazon, and appetites for new offerings are growing · 20-40 percent of subscribers are considering canceling streaming subscriptions within the next year, even before considering price increases · A further 40 percent of subscribers would consider canceling if prices increased by 20 percent · The majority of subscribers expect streaming prices to rise next year, particularly for Netflix (64 percent expect a price increase)