Lejos OY and Frill Holding AB agree to launch healthy products in Finland and the Baltics
Based on initial successful consumer tests, Lejos is aiming to launch products developed by Frill Holding AB in Finland and the Baltics. The Frill logo will be a co-brand on the package.Healthy snacks are the holy grail of indulgence. Using the Frill technology and testing different flavors and concepts with consumers in Finland, Lejos OY and Frill aim to develop and launch products in the Finnish and Baltic markets. Initially, a number of flavors in a single-serve format are intended to be launched in 2021. “We are excited and proud to work with Lejos on this opportunity.” says Dr.