Kurppa Hosk breathe new life into Berghs SoC visual identity
The current visual identity was created by the advertising and design legend Lars Hall in the end of the 1990s. The identity was then created in order to strengthen Berghs’ business profile and to broaden the school’s focus on communications, rather than purely advertising and design. The current update to the classic identity will allow for new digital opportunities and greater design dynamics. - Kurppa Hosk was selected as they understood the necessity of updating Berghs’ visual identity while honoring the classic identity. Kurppa Hosk has handled this balance sensitively, crafting a