Orthex extends the SmartStore[TM] brand into food storage products
Orthex Corporation, Press release, 1 November 2023 at 11.00 a.m. EETOrthex’s growth strategy is to become a leader in Europe in the home storage category with the SmartStoreTM brand. As a part of executing its growth strategy, Orthex will extend the SmartStoreTM brand offering into food storage products. All Orthex’s food storage containers will be branded SmartStoreTM. The re-branding starts at the end of 2023 and will be ready by spring of 2024. Orthex is continuing to increase the use of renewable raw materials in food storage products. From now on, SmartStoreTM Vision dry food