SAS & Scandic enter strategic partnership to enhance guest experience
Two of the leading participants in the Nordic travel industry, Scandic and SAS, have entered into a strategic commercial partnership. Together, the companies aim to offer unique and exclusive benefits to their loyalty program members starting in the first quarter 2025.The partnership between the Nordic travel giants Scandic and SAS will go by the name “Friends with Benefits” to underline the strong friendship between the two brands. The strategic partnership was initiated to offer competitive and attractive benefits to the companies’ guests, travelers and customers through shared