A.P. Moller - Maersk partners with BLAST Premier in first long-term esports deal
Esports tournament organiser BLAST Premier has announced a season-long partnership with leading global logistics company A.P. Moller - Maersk.BLAST Premier and A.P. Moller - Maersk will look to use the partnership to bring fans closer to esports through integrated digital campaigns and an MVP activation and broadcast segment. The deal will see Maersk’s branding feature across BLAST Premier digital and physical assets, including the remaining six events of the year: Spring Showdown (27 April - 5 May) and Final (15-19 June), Fall Groups (19-28 August), Showdown (19-23 October) and Final (